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Social cognitive theory

Social cognitive theory refers to an approach to personality that focused on the role of modeling on behavior as well as the role of social influences, expectations, and interpretations on behavior.

It is an offshoot of, and related to, behaviorism, but it differs with behaviorism in that it conceives different people as reacting differently (subjectively) to the exact same rewards or punishments.

Other definition:
Social cognitive theory refers to an approach to personality that focused on the role of modeling on behavior as well as the role of social influences, expectations, and interpretations on behavior. It is an offshoot of, and related to, behaviorism, but it differs with behaviorism in that it conceives different people as reacting differently (subjectively) to the exact same rewards or punishments.

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