Glossary C

- Central route (systematic processing) : Central route (systematic processing ) refers to the route to persuasion that involves careful and thoughtful consideration of the content of the message (conscious processing)

Central route to attitude change refers to the process that occurs when people are motivated and able to think carefully about a message.

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Central route to persuasion refers to one of two types of cognitive processes by which persuasion occurs.

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Central Sleep Apnea (CSA) refers to a type of sleep apnea in which the brain briefly stops sending messages to the muscles to continue breathing, causing a pause in breath during sleep.

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Central Sleep Apnea (CSA) refers to a type of sleep Apnea in which the brain briefly stops sending messages to the muscles to continue breathing, causing a pause in breath during sleep.

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Central sulcus refers to the large groove in the surface of the primate cerebral cortex, separating frontal from parietal cortex

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Central tendency refers to a statistical measure that identifies a single score that defines the center of a distribution. It provides a representative value for the entire group.

Central tendency error refers to a type of rating error in which a rater consistently rates all employees in the middle of the scale, regardless of their actual levels of performance.

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