Free-gift technique refers to a strategy to increase compliance, based on the fact that giving someone a small gift increases the likelihood of agreement with a subsequent request.
The free-gift technique is a marketing and advertising strategy that involves offering a free product or service in order to encourage people to make a purchase or sign up for a service. The idea behind the free-gift technique is that people are more likely to be attracted to an offer if they feel like they are getting something for free.
For example, a company might offer a free trial of a product with the hope that people will like it enough to buy it once the trial period is over. Another example might be a store offering a free gift with a purchase in order to entice people to shop there.
In psychology, the free-gift technique is often studied as a way to understand consumer behavior and how people make decisions. Researchers may examine how different types of free gifts or incentives affect people's likelihood of making a purchase or signing up for a service, and may also study the psychological factors that contribute to the effectiveness of this technique.