Glossary H

Glossary H

Heuristic processing refers to superficial analysis of a message that focuses on cues indicating the validity or invalidity of the advocated position

Heuristic value refers to a criterion for evaluating the scientific merit of theories. An Heuristic theory is one that continues to stimulate new research and new discoveries

Heuristic-systematic model of persuasion refers to the theory that there are two (2) ways in which persuasive communications can cause attitude change; people either systematically process the merits of the arguments or use mental shortcuts (Heuristics ), such as "Length equals strength"

Heuristic/systematic model refers to a theory that posits two (2) routes to persuasion, via either conscious or automatic processing

Heuristics is defined as informal, intuitive, speculative strategies that sometimes lead to an effective solution and sometimes do not; mental shortcuts that provide quick estimates about the likelihood of uncertain events

Hibernation is defined as the state in which some animals spend the winter, with extremely low temperatures and metabolic rates. During this state, the brain shows no activity.

Hibernation reaction refers to a Mood disorder involving a cycling of episodes corresponding to the seasons of the year, typically with depression occurring during the winter. Hibernation reaction is another name for Seasonal affective disorder (SAD ), Winter blues, Winter depression or Cabin fever

Hidden observer refers to a detached part of the hypnotized person's awareness that silently observes events.