Glossary P
Glossary P
Deutsch: Prospect-Theorie / Español: Teoría de las perspectivas / Português: Teoria da perspectiva / Français: Théorie des perspectives / Italiano: Teoria del prospetto
Prospect Theory in the psychology context refers to a behavioral economic theory that describes how people make decisions involving risk and uncertainty. Developed by Daniel Kahneman and Amos Tversky, it challenges the traditional rational model of decision-making, showing that people value potential gains and losses differently—often irrationally.
The theory is widely applied in psychology, economics, marketing, and therapy to understand human biases, especially in how individuals perceive risk, weigh outcomes, and make choices under pressure.
Prospective studies refer to longitudinal studies that begin with a disease-free group of subjects and follow the occurrence of disease in that population or sample. Prospective study is defined as a study in which the suspected causes or contributors to a developmental outcome are assessed earlier to see whether they accurately forecast the developments they are presumed to influence