Glossary P
Glossary P
- Peripheral Nervous System (PNS) : portion of the nervous system located outside the spinal cord and brain that contains the sensory and motor divisions of all the nerves throughout the body except those found in the Central Nervous System or CNS
Deutsch: Periphere Route zur Überzeugung / Español: Ruta Periférica a la Persuasión / Português: Rota Periférica para Persuasão / Français: Voie Périphérique de la Persuasion / Italiano: Rotta Periferica alla Persuasione
Peripheral route to persuasion refers to persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness. It is the case whereby people do not elaborate on the arguments in a persuasive communication, but are instead swayed by Peripheral cues.