Glossary I
Glossary I
Image theory refers to a Descriptive theory of decision making that posits that the process consists of two stages: (1) a non-compensatory screening of options against the decision maker’s image of values and future, in which the number of options is reduced to a very small set, and (2) if necessary, a compensatory choice process.
Imagery refers to the mental representation of things that are not currently being sensed by the sense organs.
Imaginal scanning refers to a task in which a participant is asked to form a mental image and to scan over it from one point to another.
Imaginary audience refers to the belief that others around us are as concerned with our thoughts and behaviors as we are one aspect of adolescent egocentrism.
IMB model of AIDS-preventive behavior refers to a theory postulating that information, motivation, and behavioral skills guide individuals’ protective actions in the sexual domain