Glossary W
Glossary W
Deutsch: Wort / Español: Palabra / Português: Palavra / Français: Mot / Italiano: Parola /
Word is defined as a unit of language, consisting of one or more spoken sounds or their written representation, that functions as a principal carrier of meaning. Moreover, Word is a sound sequence that symbolizes meaning and can stand alone.
Word association refers to a simple enabling exercise where research participants suggest words they can associate in any way with something relevant to the research, such as a brand or activity.
word association test refers to a projective technique in which a person responds to a stimulus word with whatever word comes to mind. word association test is a test in which a person is presented with a word and asked to respond with the first word that comes to mind.
Other definition:
Word attack skills refer to the ability to analyze unfamiliar words visually and phonetically.