Glossary S

Social marking refers to the Conflict between an individual's cognitive understanding and a social rule.

Social matching effect refers to the tendency for individuals in Brainstorming groups to match the level of productivity displayed by others in the group.

Social motive refers to a want or need that is satisfied through social interactions with other people, including the need for affiliation, intimacy, and power.

Social motives are learned motives acquired as part of growing up in a particular society or culture.

Social movement refers to a collective movement making a deliberate, organized attempt to achieve a change or resist a change in a social system.

Social need refers to the third step in Maslow"s hierarchy, concerning the need of an individual to interact with other peo

Social network refers to a number and kinds of people with whom one associates. Social network means social contacts.

Social network analysis refers to a set of analysis procedures used to describe the structure through graphic representations and through mathematical procedures that quantify these s